Hi, I'm Eirene!

I’m a designer by profession and a storyteller at heart.

With 6+ years of experience helping brands, from early-stage startups to established companies, I bring ideas to life through thoughtful, strategic design that blends creativity with purpose.

My work spans branding, creative strategy, websites, marketing assets, and digital content across industries like tech, health, fashion, education, and consumer goods. Whether it’s crafting a visual identity, designing a user-friendly website, or building cohesive collateral, I focus on clarity, intention, and emotional connection.

Having worked with teams across the U.S. and Latin America, I thrive in cross-cultural environments and collaborative projects. My process is structured but flexible, and always grounded in research, empathy, and clear communication.

Above all, I love using design to help people feel proud of what they’re building, and to make complex ideas not only look good, but make sense.

Hi, I'm Eirene!

I’m a designer by profession and a storyteller at heart.

With 6+ years of experience helping brands, from early-stage startups to established companies, I bring ideas to life through thoughtful, strategic design that blends creativity with purpose.

My work spans branding, creative strategy, websites, marketing assets, and digital content across industries like tech, health, fashion, education, and consumer goods. Whether it’s crafting a visual identity, designing a user-friendly website, or building cohesive collateral, I focus on clarity, intention, and emotional connection.

Having worked with teams across the U.S. and Latin America, I thrive in cross-cultural environments and collaborative projects. My process is structured but flexible, and always grounded in research, empathy, and clear communication.

Above all, I love using design to help people feel proud of what they’re building, and to make complex ideas not only look good, but make sense.

Who I am beyond Design

When I’m not designing, I’m spending time with my family and my pet, or getting lost in fashion content. I’m a big fan of comfort food, so I love trying new restaurants or going back to my favorites (even though I tend to order the same thing every time). Wellness is important to me too, and I try to stay balanced through movement, faith, and slowing down when I need to. I’m also a curious learner and enjoy discovering new creative tools and LOVE watching other designers break down their process.

Work Experience

Jul 2024 — Present

Strategic Designer

Freelance | Louisville, KY

Delivering tailored design solutions for clients across industries:

Lead branding and web design projects from discovery to delivery, aligning visuals with client goals through clear communication and creative direction.
Build cohesive marketing materials and social media content that enhance brand recognition and engagement.
Apply project management practices to handle multiple deliverables, timelines, and feedback with strong organization and adaptability to deliver high-quality design work across industries.

Aug 2023 — Jul 2024

Graduate Research Assistant

University of Louisville | Louisville, KY

Supported the Innovation Core Team on student-facing initiatives:

Collaborated with cross-functional leadership teams to design engaging materials for major events and strategic innovation initiatives.
Maintained the WordPress-based Innovation Portal, ensuring all digital resources followed established visual standards for accessibility.
Provided 1-on-1 design consultations for entrepreneurs, developing investor pitch decks and branding assets through active listening and iterative feedback.

Aug 2020 — Jul 2023

Visual Designer

Elecsis (Full-Stack Digital Agency) | Louisville, KY

Collaborated on internal and client projects, elevating brand and digital experiences:

Led the company’s rebrand and full website redesign, blending creative vision with strategic execution to elevate brand perception and online presence.
Designed social media content that reflected Elecsis’ brand voice and positioning.
Collaborated directly with clients across industries, translating business goals into compelling visuals through strong communication and attention to detail.
Managed multiple projects at once with precision and clear prioritization, ensuring consistent quality and timely delivery.

Jan 2020 — Jul 2020

Graphic Designer Intern

Elecsis (Full-Stack Digital Agency) | Louisville, KY

Supported the design team on internal and client-facing projects:

Supported the senior design team in creating web and social media visuals while gaining mastery of agency workflows and client communication.
Produced a high volume of internal and client-facing branding assets, such as slide decks, web banners, professional document designs, business cards, and promotional digital and print assets.
Maintained organized file systems and task tracking, contributing to efficient project delivery in a fast-paced agency setting.