Hi, I'm Eirene!

I’m a designer by profession and a storyteller at heart.

With 5+ years of experience helping brands, from early-stage startups to established companies, I bring ideas to life through thoughtful, strategic design that blends creativity with purpose.

My work spans branding, creative strategy, websites, marketing assets, and digital content across industries like tech, health, fashion, education, and consumer goods. Whether it’s crafting a visual identity, designing a user-friendly website, or building cohesive collateral, I focus on clarity, intention, and emotional connection.

Having worked with teams across the U.S. and Latin America, I thrive in cross-cultural environments and collaborative projects. My process is structured but flexible, and always grounded in research, empathy, and clear communication.

Above all, I love using design to help people feel proud of what they’re building, and to make complex ideas not only look good, but make sense.

Who I am beyond Design

When I’m not designing, I’m spending time with my family and my pet, or getting lost in fashion content. I’m a big fan of comfort food, so I love trying new restaurants or going back to my favorites (even though I tend to order the same thing every time). Wellness is important to me too, and I try to stay balanced through movement, faith, and slowing down when I need to. I’m also a curious learner and enjoy discovering new creative tools and LOVE watching other designers break down their process.

Work Experience

Sep 2024 — Present

Creative Designer

Freelance | Louisville, KY

Delivering tailored design solutions for clients across industries:

Lead branding and web design projects from discovery to delivery, aligning visuals with client goals through clear communication and creative direction.
Build cohesive marketing materials and social media content that enhance brand recognition and engagement.
Apply project management practices to handle multiple deliverables, timelines, and feedback with strong organization and adaptability to deliver high-quality design work across industries.

Aug 2023 — Jul 2024

Graduate Research Assistant | Graphic Designer

University of Louisville | Louisville, KY

Supported the Innovation Core Team on student-facing initiatives:

Collaborated with leadership to design engaging materials for events and strategic initiatives around innovation and entrepreneurship.
Managed the Innovation Portal (WordPress), applying detail-oriented thinking to keep resources accessible and student-friendly.
Provided one-on-one visual support for student entrepreneurs, using active listening and design consultation to develop branding, decks, and strategy assets.

Aug 2020 — Jul 2023

Visual Designer

Elecsis (Full-Stack Digital Agency) | Louisville, KY

Collaborated on internal and client projects, elevating brand and digital experiences:

Led the company’s rebrand and full website redesign, blending creative vision with strategic execution to elevate brand perception and online presence.
Designed social media content that reflected Elecsis’ brand voice and positioning.
Collaborated directly with clients across industries, translating business goals into

compelling visuals through strong communication and attention to detail.
Managed multiple projects at once with precision and clear prioritization, ensuring

consistent quality and timely delivery.

Jan 2020 — Jul 2020

Graphic Designer Intern

Elecsis (Full-Stack Digital Agency) | Louisville, KY

Supported the design team on internal and client-facing projects:

Contributed to brand, web, and social media design while learning tools, workflows, and client communication through team collaboration.
Designed new portfolio content and updated brand visuals, showing initiative and creative problem solving.
Supported task tracking and file organization, gaining foundational project management experience in a fast-paced agency setting.