Design that Empowers Menstrual Health
Client
Besti
Industry
Health & Wellness, Consumer Goods, Education
Role
Visual Designer, Graphic Designer
Deliverables
Social Media Design, Print Design, Product Label Design, Product Mockups & Styled Imagery
About the Company
Besti is a menstrual health brand on a mission to redefine period care through self-care, education, and community impact. With curated subscription boxes and wellness-focused products, Besti empowers women to prioritize rest and nourishment during their cycles, all while supporting sustainable practices and inclusive employment.
Challenges & Goals
As a growing startup, Besti needed cohesive design support across multiple brand touchpoints. The goal was to build a consistent visual language that communicated trust, wellness, and warmth, while creating standout packaging, marketing materials, and social media content that could educate, connect, and convert. Flexibility was key, as the brand evolved and launched new products and campaigns.
Solution
I supported Besti with a wide range of branded assets, from content templates to product packaging and visual marketing materials. Each piece was created to reflect the brand’s soft, feminine personality while maintaining clarity and consistency across platforms. Social templates and tailored post designs ensured an engaging, on-brand presence, while product labels and mockups brought their wellness products to life both online and in print. The result was a thoughtful and polished brand experience that helped Besti grow awareness, strengthen its message, and build meaningful connections with its community.
Process
1
Research & Strategy
Exploration of Besti's competitor landscape, audience insights, and brand positioning in the menstrual health and wellness space.
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2
Creative Direction
Moodboards and direction that aligned with wellness and community.
3
Design Exploration
Developed content concepts, layout ideas, and early sketches for print and digital.
4
Design & Execution
Finalized branded visuals for social, labels, digital & print and product launch materials.
Eirene's attention to detail is exceptional - she ensures every design element serves a purpose. What really sets her apart is her reliability; she consistently delivers high-quality work on time, every time. Eirene takes our ideas and elevates them into polished, professional designs that truly represent our brand. I wouldn't hesitate to recommend her to anyone looking for a talented graphic designer who delivers results.
Frankie B.
Frankie B.
Conclusion
The partnership with Besti elevated the brand’s storytelling across every touchpoint, creating a cohesive and emotionally resonant visual experience. Every design decision, from packaging to digital content, was thoughtfully crafted to build trust, promote education, and foster genuine connection within the wellness space. With a soft yet confident visual language, the brand now communicates care, empowerment, and clarity, strengthening its presence and impact in a meaningful way.
