Refined Identity for an Innovative Tech Agency
Client
Elecsis
Industry
Technology, Professional Services, B2B Services
Role
Visual Designer, Web Designer, Graphic Designer
Deliverables
Visual Identity, Web Design & Wordpress Development, Corporate Design, Social Media Design, Marketing Collateral
About the Company
Elecsis is a full-stack strategic digital agency specializing in crafting effective software solutions through disruptive, user-centered design and robust marketing strategies. With a focus on blending technology and creativity, Elecsis brings a fresh approach to digital solutions that drive success for clients across various industries.
Challenges & Goals
To stay aligned with its growth and innovation, Elecsis needed a rebranding of its corporate identity that would convey modernity, clarity, and technological expertise. The aim was to create a brand that feels sleek and professional yet approachable. In addition, Elecsis sought to revamp its website, transforming it into a clear, user-friendly experience that embodies the new brand identity and enhances ease of navigation.
Solution
The rebranding retained essential elements from the previous logo, such as the signature brackets and blue color palette, while refining them to convey a more contemporary and technologically advanced look. The typography was updated to appear friendlier, and the blue palette was adjusted to a sleek, modern tone. The logo’s icon shape was refined to add a sense of sophistication, incorporating two fresh concepts to achieve a balanced and engaging visual identity.
For the website, the design was thoughtfully structured to simplify reading and navigation for users. Subtle touches, like the diamond element from the logo, were seamlessly integrated throughout the site, enhancing brand consistency without overwhelming the visual layout. The final product is a clean, modern, and cohesive website that reflects Elecsis's commitment to innovation, client-centric solutions, and digital expertise.
Process
1
Research & Strategy
Deep questionnaire to understand the company’s values, offering, audience, and position in the tech space.
2
Creative Direction
Moodboards, direction, and layout planning that reflected clarity, precision, and innovation.
3
Design Exploration
Sketched early identity concepts and early wireframes; explored concepts for web, print, and social.
4
Design & Execution
Built the full Brand Identity system and Brand Guidelines, developed the Website in WordPress, and created cohesive assets across formats.
Eirene's attention to detail is exceptional - she ensures every design element serves a purpose. What really sets her apart is her reliability; she consistently delivers high-quality work on time, every time. Eirene takes our ideas and elevates them into polished, professional designs that truly represent our brand. I wouldn't hesitate to recommend her to anyone looking for a talented graphic designer who delivers results.
Frankie B.
Frankie B.
Conclusion
The new brand identity and website positioned Elecsis as a forward-thinking, reliable, and innovative tech partner. Through clean design, clear messaging, and a bold visual system, the brand now reflects the sophistication of their solutions and their role in driving digital transformation. This refresh gave Elecsis the tools to show up with confidence, attract new business, and continue growing in an increasingly competitive industry.
