Elevating Colombian Artisan Tradition
Client
Korame
Industry
Retail, Luxury Goods, Apparel & Accesories
Role
Visual Designer, Web Designer, Graphic Designer
Deliverables
Visual Identity, Web Design & Wordpress Development, Packaging, Corporate Design, Marketing Collateral
About the Company
Korame is an artisan-inspired brand rooted in Colombian ethical luxury. Its vision blends tradition with modern sensibility, offering products that celebrate craftsmanship, sustainability, and cultural depth. The brand needed a complete visual identity that could reflect this balance and communicate trust, elegance, and intention.
Challenges & Goals
The key challenge was developing a brand identity that felt both rooted and modern, honoring Korame’s artisanal origins while appealing to a contemporary, design-conscious audience. Beyond the logo, the client needed a cohesive visual system that could be applied across their website, corporate documents, social media and marketing materials.
Solution
I designed a custom emblem-style logo, paired with a timeless serif wordmark to evoke heritage and quiet sophistication. The visual system included a neutral, earthy color palette and intentional typography to support Korame’s calm, grounded tone.
In addition to the brand identity, I created the full website design, ensuring the digital experience aligned with the visual direction. I also developed a suite of corporate and branded materials, giving the brand consistency across all touchpoints. The final result is a unified, scalable identity built to grow with Korame while staying true to its values.
Process
1
Research & Strategy
Deep questionnaire to understand Korame's values, audience, and position in the handmade and artisanal products space.
2
Creative Direction
Moodboards, direction, and layout planning inspired by textile weaving, heritage, and craftsmanship.
3
Design Exploration
Sketched early identity concepts, wireframes, and packaging directions.
4
Design & Execution
Built the full Brand Identity system and Brand Guidelines, developed the Website & E-Commerce store in WordPress, and created cohesive assets across formats.
Eirene's attention to detail is exceptional - she ensures every design element serves a purpose. What really sets her apart is her reliability; she consistently delivers high-quality work on time, every time. Eirene takes our ideas and elevates them into polished, professional designs that truly represent our brand. I wouldn't hesitate to recommend her to anyone looking for a talented graphic designer who delivers results.
Frankie B.
Frankie B.
Conclusion
Korame’s brand identity honors Colombian heritage while introducing it to modern markets through thoughtful design. By blending authenticity with elegance, the new visual system created space for Korame to tell its story with pride, one rooted in tradition, craft, and purpose. The brand now has the clarity and cohesion to grow intentionally, support local artisans, and share a piece of Colombian culture with the world.
